The only program that teaches business owners how to build a

REPUTATION

that sells for you 24/7

67% of SMEs lack a marketing action plan and take on “random acts of marketing”

Unsure why customers choose your competitors over you

In need of stronger marketing for your brand but don’t have enough expertise or manpower
Stressed everyday thinking how to get more people to know about your products or services

Challenges

Why aren’t clients choosing you?

Think about your customers. When they’re looking for a product or service like yours, can they easily find you online? Do you appear on Google or ChatGPT?

Now, once they see you, what’s their impression? Does your website, social profiles, and reviews immediately convince them that you’re the company they should choose?

If you have any doubt about the answers to these questions, our First Choice Program is designed for you.

Make Your Brand the First Choice

In a crowded market where your competitors are claiming to be the best, how do you make your brand the first choice in the eyes of your customer?

This is why we created The First Choice to teach business owners a system so that they can build a reputation that sells for them 24/7… and their brand can be the first choice.

Set up a Marketing & PR system in your company today!

sign up

%

Stay away from businesses with poor reputation

%

Must trust a brandin orderto buy from it

All-in-One PR & Marketing Alternative

THE REPUTATION STAIRCASE™ FRAMEWORK

Stop random acts of marketing.
Start building systematically.

Most business owners waste time and money on random acts of marketing – trying everything, achieving nothing. We give you something different: a clear roadmap.

The First Choice System is built on our proprietary Reputation Staircase™ – a proven 4-step framework that’s helped over 100 SMEs build reputation systems they actually own.
Here’s how it works:

Our Proven 4-Step System to Transform Your Brand from Invisible to the Obvious Choice
1

Clarity

Know Where You’re Going Before You Start Building

Get crystal clear on your goals and create your focused 90-day action plan. No more scattered efforts – just strategic priorities that move the needle.

You Get:

  • Deep-dive onboarding with your coaches
  • 90-day sprint planning (3-5 key priorities maximum)
  • Audit of your brand and marketing activities, and setting clear success metrics
2

Credibility

Build Trust Through PR – The Foundation

You can’t market what people don’t trust. We start by building credibility through earned media, thought leadership, and strategic partnerships. This is the foundation everything else is built on.

You Get:

  • Media features in top-tier publications
  • Thought leadership positioning
  • Strategic PR that makes marketing 10x more effective
4

MAGNETISM

Stay Top-of-Mind with Consistent Content

Keep your audience engaged with consistent, valuable content. This is your bread & butter – the content ecosystem that keeps you top-of-mind when prospects are ready to buy.

You Get:

  • Video content strategy
  • Social media consistency
  • Founder personal branding
  • Engaged community that knows, likes, and trusts you
3

VISIBILITY

Amplify Your Credibility Strategically

Now that you have credibility, it’s time to amplify it. We help you show up strategically through marketing systems that convert – because marketing works better when you have proof.

You Get:

  • Website optimization with trust signals
  • CRM and lead nurturing systems
  • Consistent inbound lead generation

framework

The Result

🎯 A Reputation That Sells 24/7

When all four steps work together:

Prospects find you easily (Google, social media, even ChatGPT)

They trust you immediately (media features, social proof, consistent content)
They choose you confidently (you’re the obvious choice, not just another option)
Your system runs without you (no more founder burnout)
Book Your Roadmap Session

Problems We Solve

Eric Lim

Co-founder, Somnus Sleep Wellness

Lack of Marketing & PR Experience

Somnus Sleep Wellness was trying to get people to know about their offering but they didn’t have a strong marketing/PR expertise in their team.

Outcomes achieved

  • Featured in media like The Straits Times, The Peak, CNA938 & more
  • Set up CRM to better engage leads
  • Secured more B2B partnerships

Jeline Ang

Founder, Music Scientist

UNSURE HOW TO GENERATE GREATER AWARENESS FOR THE BRAND

Jeline Ang, Founder of Music Scientist needed to get more people to know about her business. She needed greater visibility for her brand.

Outcomes achieved

  • Featured in media such as CNA938, The Independent, Singapore Motherhood
  • Defined a sharper positioning for Music Scientist and implemented a stronger sales process
  • Parents started to notice the Music Scientist brand from the features

Results

Visible Media Wins & Hard Metrics

Meet Your Coaches

Get Decades of Expertise for Less Than a Month of an Agency Retainer
book A slot with us
Christel Goh

Christel Goh

PR Specialist

 
Christel has more than a decade of PR experience with large corporations and SMEs. She founded and currently runs Grow Public Relations (Grow PR) which has served more than 100 companies. 96% of these companies have been featured in top tier media publications through Grow PR. She has been featured in The Straits Times, CNA TODAY, The Edge and was recognised as CLEO Change Maker 2018 among many others.
https://www.linkedin.com/in/christelgoh/

Hazel Yap

Hazel Yap

Marketing Specialist

 
Hazel is a marketing strategist with over 30 years of experience helping founders and their teams build strong brands across Asia.

She spent 7 years building and leading a digital marketing agency, working with SME founders and teams as well as established brands like DBS Bank, BMW, IKEA, and Pfizer. Her superpower? Bringing an analytical engineering mindset to creative challenges—building strategies that look good AND deliver results.

https://www.linkedin.com/in/hazelyap/

Kelvin Teo

Kelvin Teo

strategic video Content Specialist

With a background as a certified digital marketing expert and a strategic focus honed by his operations role in Grow Public Relations, he believes that simply making videos isn’t enough.

His journey as a content creator at Grow Public Relations evolved into leveraging it as a powerful tool for building genuine brand authority. Through his framework, The Authority Video Engine, Kelvin applies a unique blend of storytelling and digital marketing expertise to design, produce, and integrate high-impact video content.

https://www.linkedin.com/in/heykelvinteo/

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What Will You Get?

Engineered for the busy founder

1-1 Onboarding call with your coaches

Deep dive into your goals, challenges and gaps to map out an execution plan according to 90-day sprints
Fortnightly coaching sessions
1-1 and group coaching calls to review your progress and give you feedback to point you in the right direction
Personal slack channels with your coaches
You can seek advice or feedback directly with your coaches at any time
Done for your SOPs & Actionable video guides
We equip you with all the necessary templates and systems you need to take your brand to the next level

Unlimited Copy Review

Get all your marketing & PR materials reviewed by our expert team

Exclusive community

Network with like-minded business owners who are committed to scaling their brands to the next level

Get Started Today

Starting fromSGD $1,200
monthly

book now for a no-commitment roadmap session

If you can’t find a slot, do get in touch with us at Christel@growpublicrelations.com and hazel@agoodpartner.com

faq

Frequently Asked Questions

1. How long is the duration of the program?

There is no lock-in period for this program. If you want to take a pause in the program, you can just inform us 30 days in advance

2. What happens if I have no time to execute the work required in this program?

We want to ensure that you can build a sustainable system for your business. This is why we also source, place and train remote marketing or communications staff who can execute campaigns and drive business growth for you.

3. What does the program actually cover?

When you sign up for our program, you get access to three experts who are skilled in their respective fields of marketing, PR and content. If you’re figuring out how to crack the code on any of these areas, our program would be the right fit for you:

Marketing & Branding
-Brand Foundation & Strategy
-Digital Marketing & Paid Advertising
-CRM & Sales Funnels
-Campaign Tracking & ROI reporting

Public Relations
-Media publicity & earned media coverage
-Influencer engagement and seeding
-Media events & PR launches
-Thought leadership & leadership profiling
-Network building & strategic partnerships

Content
-Storytelling & content hooks
-Content frameworks across tiktok, instagram, youtube and facebook
-Podcasting
-Personal branding
-On-camera coaching
-Filming and editing techniques for socials

Connect with us

Join our community

Contact us at Christel@growpublicrelations.com and hazel@agoodpartner.com